Apple [iTunes store] unwitting beneficiary of Michael Jackson death

As millions have sought to pay tribute to Michael Jackson following his sudden death on Thursday, Apple has inadvertently found itself profiting from the occasion through the iTunes Store.

As of Friday evening, six out of the top ten songs being purchased on the US store belonged to the legendary singer, while a staggering nine out of ten top albums came from the musician. About 19 of the top 25 music videos were either for Jackson specifically or else one of his collaborative projects, such as the “We Are the World” charity song. No previous artist, living or dead, has achieved that level of popularity on the music service since it opened in 2003.

While undoubtedly beneficial for Apple, the company has been restrained in its approach to the tragedy. Beyond posting a single banner to honor Jackson’s passing — a customary gesture it has regularly made for other artists, such as James Brown or Johnny Cash — the company has not taken any extra steps to advertise its song library. (via)

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Dying is the best thing for a career sometimes, eh? Murphy’s Law like a mo-fo!

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Permalink Posted in: apple, hip-hop, iphone, music June 26, 2009